FRACTIONAL CRO AND SALES CONSULTING FOR MSPs

Build an MSP revenue system that no longer depends on the founder.

Pisces helps established MSPs diagnose what is blocking growth, fix the positioning, process, pipeline, and leadership problems underneath it, and build a revenue operation the team can actually run.

Selected founder-led B2B technology companies with similar revenue challenges are also a fit.

15+ years
B2B technology revenue

$550M+
Revenue influenced

$50M+
Personally sourced for MSPs

The MSP Sales Playbook
Author and practitioner

WHERE IS REVENUE BREAKING?

You may not have a lead problem.

You may have a positioning problem. A qualification problem. A follow-up problem. A sales-process problem. An ownership problem. Or a founder-dependency problem.

When those issues are disconnected, another campaign, CRM, salesperson, or agency does not create leverage. It creates more expensive activity.

The founder still owns every important deal

Revenue depends on the owner creating, rescuing, or closing opportunities the team should be able to handle.

The pipeline looks active but does not convert

Stages are vague, qualification is inconsistent, and opportunities remain open without meaningful next steps.

Marketing produces activity that sales ignores

Campaigns, content, and vendors create motion without a shared definition of qualified demand or disciplined follow-up.

Nobody trusts the CRM or owns follow-up

Leadership cannot see what is real, handoffs fail, and revenue meetings produce updates instead of decisions.

START WITH THE RIGHT LEVEL OF DIAGNOSIS

Clarity before commitment.

1. Revenue Triage

$500 · 60 minutes

Identify the most likely revenue problem and the next sensible move.

2. Revenue Audit

$5,000 · approximately three weeks

Investigate the full revenue system and produce prioritized findings, ownership recommendations, and an investment sequence.

3. Revenue Leadership

Advisory, stabilization, or Fractional CRO

Turn diagnosis into sustained change across sales, marketing, pipeline, hiring, and accountability.

REPRESENTATIVE RESULTS

Revenue outcomes, not activity for activity's sake.

CacheFly

CacheFlyRevenue growth supported by clearer positioning, sales structure, marketing alignment, and revenue leadership.

OCS IT

OCS ITNiche strategy, cost discipline, productized expertise, and focused revenue leadership improved both revenue and operating income.

Machado

MachadoPisces helped eliminate wasted marketing spend, build internal revenue capacity, and move the founder out of day-to-day sales.

START WITH A DIAGNOSIS, NOT ANOTHER TACTIC

Stop guessing what revenue needs next.

Revenue Triage is a focused, fixed-price diagnostic designed to identify the most likely problem and the next sensible step.