Pisces helped SeedPod Cyber move beyond founder bandwidth by sourcing, onboarding, and training a dedicated SDR while building the messaging, process, technology, and management system required to make the role productive.
SeedPod had created a new cyber-insurance model for MSPs and their clients. The company had early traction, but sales remained founder-led and inconsistent.
CEO Doug Kreitzberg was taking calls, working his personal network, and trying to create conversations without a dedicated outbound function. Previous agency efforts had underdelivered, which made the company reasonably skeptical that an external partner could understand the model or represent it credibly.
The company did not merely need more names in a database. It needed a person in the seat and a repeatable system around that person.
Recruitment and placement. Pisces identified and placed a dedicated SDR who could support SeedPod’s MSP-focused sales motion.
Messaging and positioning. SeedPod was framed not simply as an insurance vendor, but as a growth partner that could help MSPs create recurring revenue while protecting clients.
Onboarding and training. Cold outreach, objection handling, call reviews, talk tracks, campaign refinement, and the company’s proof points were turned into a usable operating playbook.
Sales technology and workflow. The motion launched in Apollo and transitioned into Salesforce once the SDR was ready to operate inside the company’s longer-term system.
Ongoing performance management. Weekly review and coaching created the feedback loop required to improve conversations rather than simply increase activity.
The onboarding process forced clarity around SeedPod’s ICP, objections, proof points, and value proposition. Within weeks, the company had tested talk tracks, live campaigns, and a dedicated SDR consistently booking eight to ten qualified meetings per week.
The speed mattered because SeedPod could not afford a long experimental runway. The company needed to know whether the sales motion could work, whether the message resonated, and whether a dedicated outbound role could become productive without remaining dependent on the founder.
SeedPod reported an average deal value of approximately $500 per month and a close rate of about 25% on booked meetings.
At the documented meeting pace, the company conservatively attributed approximately $5,000 in new MRR per month to the motion, reaching $20K in new MRR over four months.
The immediate financial result was important. The more durable outcome was that SeedPod now had a repeatable outbound framework and reduced reliance on founder-led sales.
Doug Kreitzberg, CEO of SeedPod Cyber, described the engagement as transformative for a startup that needed to move from an idea and founder-led effort to a productive outbound motion within months rather than years.
This case shows: A founder-led technology company can install productive outbound capacity quickly when recruitment, positioning, messaging, training, technology, coaching, and accountability are treated as one system.
It does not show: That every SDR will produce the same result, that meeting volume guarantees closed revenue, or that simply placing a salesperson into an underbuilt system will solve a pipeline problem.
Results reflect the documented case-study period and are not guarantees of future performance.
Revenue Triage identifies whether the next sensible move is a new hire, a stronger system, a different offer, or another intervention entirely.
