Pisces helped Cynnix clarify its positioning, revive stalled opportunities, improve outreach, and build a repeatable sales process the company could continue using internally.
Cynnix is a managed IT services provider serving small businesses across engineering, architecture, construction, HR, and other professional sectors.
The company had strong technical capability, but lead generation was inconsistent. Sales cycles could stretch from nine months to three years, which made growth difficult to forecast and limited the company’s ability to hire confidently.
One immediate opportunity involved a prospect that had previously shown interest in an email-security solution, disappeared, then returned asking for a simple quote. Cynnix wanted to avoid being reduced to a product vendor and instead reopen the conversation around the prospect’s broader IT needs.
Clarify positioning. Cynnix refined its message around security, business continuity, and industry-specific technology needs rather than presenting a generic managed-services offer.
Study the buyer. Pisces reviewed prior communications and the prospect’s public profile to infer communication preferences and decision patterns.
Reframe the outreach. The email strategy invited a useful conversation without pressuring the prospect or reducing the exchange to a quote request.
Lead with discovery. The meeting structure used qualification and discovery principles to address the stated security need while uncovering broader operational risks and managed-services opportunities.
Build a repeatable process. LinkedIn outreach, follow-up, objection handling, and opportunity management were organized into a system Cynnix could continue using internally.
The revised approach secured two meetings that Cynnix reported would not have happened otherwise.
Instead of simply fulfilling a one-off security request, the team reopened discussion around broader IT needs and the possibility of a longer-term managed-services relationship.
The engagement also improved the team’s confidence in handling prospects that had gone silent, returned with a narrow request, or resisted a broader conversation.
Cynnix documented $120,000 in new pipeline from the broader positioning, outreach, and follow-up work.
The initial Pisces engagement cost $500. The value was not only the size of the pipeline relative to the investment. Cynnix also gained a repeatable process it could sustain without permanently outsourcing its sales function.
The company revived previously lost opportunities, improved how it positioned broader managed services, and created a clearer foundation for future hiring and growth.
Neil Groulx, Founder of Cynnix, credited Pisces with providing a clear framework, practical outreach strategies, and real-time sales coaching that changed how the company approached difficult opportunities.
This case shows: A smaller strategic engagement can create substantial business value when it identifies the real constraint, improves communication, and gives the team a process it can continue using.
It does not show: That every $500 engagement will create six figures in pipeline, that pipeline equals closed revenue, or that one message alone caused the full result.
Results reflect the documented case-study period and are not guarantees of future performance.
Revenue Triage is a focused diagnostic for founder-led MSPs that need a useful answer before committing to a larger intervention.
